Lindsay Bell

Brainstorming for Grown-ups

By: Lindsay Bell | April 9, 2013 | 

Brainstorming for Grown-upsLet’s play a round of ‘would you rather.’

You know, that game the kids play these days where they ask you things like “Would you rather cut your arm off with a pen knife or poke out both your eyeballs with a dull stick?”

Either way – ouch!

Now how about this one: Would you rather spend 12 hours in a dentist’s chair or 12 hours in a corporate brainstorming session?

I bet many of you would choose the dentist’s chair.

Corporate brainstorming sessions tend to be painful. You sit in a stuffy, windowless room under fluorescent lighting.

If you’re lucky, you actually get a seat at the grown-up table. If not, you’re backed up against the boardroom wall, stuck in an uncomfortable chair balancing your laptop and coffee, while staring at the backs of colleagues’ heads.

Sticks and Stones

Then there’s the schoolyard antics. Ever tried to brainstorm in a room full of your peers (and superiors)? Crickets, you say? Exactly. Who wants to be the first doofus who throws out “the dog barks at midnight” when asked to free associate around, for example, the term “innovative window blinds.”

People don’t, and won’t, get creative because they are too afraid of looking stupid, getting teased, or worse – feeling bullied – because they took a chance and tossed out a supremely crazy idea. And that goes against the very ethos of brainstorming.

The Backstory

The granddaddy of brainstorming is Alex Osborn. In 1948, while a partner in the advertising agency BBDO, he released the book “Your Creative Power.” Osborn’s most followed idea in the surprise bestseller was this one: “When a group works together, the members should engage in a “brainstorm,” which means “using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective.”

While the idea that the creative human brain works best in group situations was eventually debunked by a Yale University study in 1958, group creative collaboration was here to stay.

And while Osborne preached ‘safe haven brainstorming’ with no dissent or debate, more recent studies have shown when brainstorming groups are allowed to challenge each other’s ideas (not demean or embarrass mind you), they actually come up with close to 20 percent more new ideas.

Brainstorming for Grown-ups

I’ve worked with some seriously brilliant brainstormers in my day (although we always called it ‘blue sky’ing’ an idea or concept). These people knew how to get individuals down and dirty in their thinking. How to group people into competitive teams to do improv or kindergarden crafts.

How to strip away the veneers of humanity, if you will, so people felt comfortable enough to say the most ridiculous thing that came to mind, in fact the ridiculous’er the better. Healthy debate and constructive criticism were encouraged. It was a bit like Survivor, but without the sand fleas and swimming challenges.

Brainstorming has evolved into an invaluable tool for most businesses. But please. Allow contributing staffers to feel safe from immature schoolyard bullying. And try and take your brainstorming sessions out of the corporate boardroom. Rent a space. Sit on a patio if the weather’s nice. If you must stay in the office break people into smaller teams and toss them into different – less claustrophobic – offices.

Most importantly, stay respectful of one another, and aim for large quantities of ideas instead of immediate quality. Who knows? Your group might just come up with something that gets you written up in the history books.

About Lindsay Bell

Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

  • rdopping

    Ha. I always thought that no windows avoids distraction but if I think about it maybe I need a little practice being an engaging leader. Hmmmmmm……
    We us the term visiting sessions and occasionally invite our clients into the session. That really changes the dynamic.
    I am surprised by the bullying but can imagine strong personalities tend to over ride the more inverted participant. Any suggestions there? One thing we do is use post it notes and ask people to jot down ideas and post them on a wall. That way we get the brilliance of a person who feels uncomfortable speaking out in public.

    • belllindsay

      rdopping The post it notes thing is pretty classic and a useful way of drawing less secure people out of their creative shells, definitely. And by bullying, I suppose I’m thinking of the more subtle, eye rolling, nudge-nudge, snickering type of passive aggressive bullying that can make a person feel vulnerable to ridicule. The best brainstorming is when you throw out the height of ridiculousness – and then ratchet back from there! Always easier to deconstruct and pull back from a crazy idea than to push forward a safe, boring one!!

      • rdopping

        belllindsay rdopping It’s good to see we are ahead of the curve. Didn’t you know eye rolling is a form of flattery. If only.

  • So…I feel that I must stand up for dentists everywhere and utter a soft protest about comparing 12 hours of corporate brainstorming ( giant YUCK) to 12 hours in a dentist’s chair….I’m not sure I’m seeing the problem with the dentist’s chair scenario… 😉
    Having gotten THAT off of my loyal shoulders…I love your re-modeling of the brainstorm concept.  It gave ME an idea that I just sent to my Office Manager so that we can brainstorm over it!! (Actually true…you did inspire a cool idea)  Because we are a small business, our “brainstorming” sessions tend not to be too painful, they tend to be spontaneous and they tend to be one on one with occasional group meetings.  Since they often serve as a break from the stresses of the day, ironically, brainstorming becomes a creative outlet and a sort of pressure relief valve.  
    Great post @BellLindsay !

    • belllindsay

      SocialMediaDDS HA! You must know that when I go to the dentist, even for a *cleaning* – I need gas. LOL I’m terrified!! Not intended to disparage dentists in any way, shape or form! I’m glad you got an idea from the post (now I want to know what it was!) and found it useful. 😀

      • belllindsay I am right there with you! I went to a children’s dentist until I was in my late 20’s — only stopping because we moved away. As it stands now, I need my iPod turned up so loudly they have to communicate via miming and gestures. We have an entire system figured out. If I forget my tunes…. I reschedule!

        • TaraGeissinger belllindsay LOL…I’m thinking we need a brainstorming session on how to make dental visits seem (perception in 90% of reality) more FUN!

        • belllindsay

          TaraGeissinger We’re kinda pathetic, aren’t we?? LOL

  • Jen Zingsheim Phillips

    Brainstorming. I can barely summon the courage to go to the dentist twice a year–and he’s nice and I have good checkups!

  • Tara Geissinger

    Oh my goodness, I fear the dentist so much I will pretty much choose everything over that! LOL

  • When I was in the submarine business (boats not sandwiches) we brainstormed all the time. I am convinced a strong, well versed moderator is a, if not the, key to successful brainstorming. And I always thought there ought to be a time limit. Very little productive thought comes out during the last hour of a long session.

    • belllindsay

      jdrobertson I agree – time limits are key. But if, as we did when I was producing TV shows – you do plan all day brainstorming sessions, be sure you have them broken up well – simple tasks and creative thinking exercises at the beginning of the day – and allow breaks and down time. Also, submarines are so cool.

      • belllindsay jdrobertson I think I’d like to add – much time and effort can be spared if the problem at hand is well DEFINED before the session starts. We must all be on the same page.

        • belllindsay

          jdrobertson Great point JD. As long as the focus isn’t TOO tightly defined, which can sometimes stifle creativity.

  • I love moving brainstorming sessions out of the office.  Go to the very space and places of the client you are brainstorming for.  You can literally create ideas by watching people, how they use space, how they interact.  Of course, you can do this online by studying interactions between users as well, but it’s not as much fun in my opinion as being somewhere live.  We did this once with a fast food client. We sat in the restaurant for hours and created ideas right then and there.

    • belllindsay

      Lisa Mozloom I love that idea!! Being ‘in the environment’ (as long as you’re not intruding/influencing the natural flow) is brilliant. Anything but stuck in an airless, windowless, badly lit boardroom!!! People need room to stretch, breathe, walk around (best ideas often come from a good pacing session!), and even simply have the ‘room’ to stare out into space.

      • belllindsay Lisa Mozloom Quite frankly, I wish I had more opportunities to do this kind of brainstorming.  Especially when it involves clients in the food business!

  • Design Spike

    Brainstorming. There’s just something about the sound of that drill….and great post, good reminder to make everyone feel safe enough to share ALL of their ideas.

  • First of all, I am stealing this: ‘blue sky’ing’ an idea! 
    Secondly, I agree 100% that you need to foster an environment where you value ALL input if you are going to expect your employees or contractors to feel confident about tossing out all of their ideas. Another side to that is being able to handle the ‘Devil’s Advocate’ in the crowd too. I’m often the one who likes to say “Yeah, but what if….” and it can be taken the wrong way. I’m often a big fan of the idea we’re discussing, just trying to poke holes in it to be sure it will withstand! 🙂

    • belllindsay

      TaraGeissinger Oh!! Oh oh!! I’m a Devil’s Advocate also!  I always preface my challenge by using the ol’ “…just to play Devil’s Advocate here…!” nugget – it’s incredible how many people see the DAs of the world as negative, when I actually think they are so helpful – forcing people to see both sides of an idea or an argument. It’s a critical part of brainstorming in my opinion (though yes I’m clearly biased! lol).

      • belllindsay I do the same thing and I think it’s incredibly important too! Why are we Devil’s Advocates so misunderstood? LOL

      • belllindsay TaraGeissinger I’m the same and agree, you must have a DA to have a good brainstorming session. A room full of Yes men is worthless. I’m also fairly good at that role since I’ve had to learn to do it to myself all the time, due to the fact that (as mentioned above), I tend to think my ideas are gangbusters, multiplatinum at first breath.

        • belllindsay

          LauraPetrolino belllindsay TaraGeissinger Ok, ok, I had to share! 😀  A recent guest post of mine on being a Devil’s Advocate!

        • belllindsay LauraPetrolino TaraGeissinger LOVE it! Talking to you is like having a living wikipedia page!!!! This is an amazingly useful skill and I think you need to add it to your linkedin profile pronto.
          In other news, this article is fantastic! And funny you mention that your DA ability comes from career in TV/production, I think mine has come from career in politics. I think it is such a necessary quality that I fear our current upcoming generation isn’t learning well since they live in the ‘everyone is right and wins a trophy’ world. This is a scary fact for future innovation (in my always humble opinion)

        • belllindsay

          TaraGeissinger LauraPetrolino “…since they live in the ‘everyone is right and wins a trophy’ world.” – AMEN sistah!! Funnily enough, the think that drives me most bonkers about my son is his habit of always challenging everything (apple/tree…?? LOL) – but I’m so happy he does and I know it will serve him well in the future!

        • belllindsay TaraGeissinger Hahaha! Love it! Definitely your child! And that also sounds like a little spunky blonde girl my parents know  😉

  • Great blog and topic!
    So first of all, I LOVE that he uses the phrase “…doing so in commando fashion” as part of the official definition of brainstorming! I’m going to now start adding that phrase into my conversation whenever  I can!
    Next, I ADORE brainstorming because I’m full of ideas and have absolutely no qualms about sharing them with everyone (because I think they are all the badass-iest ideas EVER). 
    Being a good brainstormer and being a good brainstorming facilitator are two very different things though. I know personally I struggle with naturally wanting to take the lead if people aren’t contributing. Silence makes me uncomfortable, so I’ll just take over and just keep talking until it is less a group brainstorm and more a Petrolino storm trooping soliloquy. I’ve learned to call people out, ask probing, situational, or counter-thought questions, but I still have a long way to go.
    I’d love to see a Spin Sucks Pro webinar sometime that delves into how to be a good facilitator of awesometastic brainstorming (feel free to use that title 😉 ). It’s such an invaluable skill that really being able to hone in on some key tactics and strategies would be helpful across multiple industries, positions and tasks. Please and thank you!

    • belllindsay

      LauraPetrolino Love that idea – consider it on the list!! And you make a great point here Laura: I wouldn’t say I’m a great facilitator – I’m a whip cracking participant though. Leading groups in any endeavour is difficult. Leading people to shake off inhibitions and fears and dig deep into their creativity is even harder, and requires serious skills. That said, Storm Troopers are hot. #rawr!

      • belllindsay word to that, yo! And I am totally making us t-shirts that say #rawr right.this.moment. I’m actually not sure how we have lived this long without having them!?! So stand by on that sister storm-trooper!

        • belllindsay

          LauraPetrolino Clearly I was a disturbed child. #StormTroopers?? #what??

  • Great post belllindsay but I’m not sure I think of brainstorms (which I enjoy) and dentist chairs (which I don’t) in the same sentence but maybe I’m weird. Don’t answer that. 😉 

    I agree whole heartedly that a change of environment is so important as is the acceptance of all ideas from any of the participants. I think people often under estimate the importance of having a creative idea when building a strategy. Indra Gardiner did a great presentation at a CPRS/Counselors Academy dinner in Toronto last fall. 
    When I worked with larger agencies we invested a lot of time in brainstorming for clients. I’m not sure if FH had Innovation training when ginidietrich was there but I had the opportunity to take the train the trainer certification program when I worked for one of their sister companies a few year ago. It was invaluable.
    One of the challenges for smaller and/or independent consultants is figuring out how to brainstorm without the benefit of a larger team. One way is to involve your client provided they’re interested. That’s not always the case, so any suggestions are welcome.

    • belllindsay

      EdenSpodek ginidietrich I really like the idea of involving your client Eden, and the client’s people even – and it speaks to Lisa Mozloom comment/idea about actually being physically IN the space while brainstorming. Independent consultants who don’t have that luxury should set up times when they can gather a trusted group around them and brainstorm that way – set up monthly dinner dates, or Google hangouts. I say trusted because you need to be able to share client information and/or strategies that you know will remain safe under the cone of silence. I can’t think of anything more enjoyable than a problem-solving dinner with great friends and many glasses of wine (though you might want to all be recording the night on your IPhones! LOL)

      • belllindsay EdenSpodek ginidietrich Lisa Mozloom Funny you should mention getting a group of independent consultants together whom you trust. A friend in Boston invited me to participate in a Google Hangout last week to do just that, and share challenges and experiences. I’m looking forward to our first meeting and being sensitive to the fact we have NDAs with our clients where we may need to cloak some of the specifics.

  • Long, long ago, in an office far, far away, a staff member was scheduling a meeting that she mistakenly called a “barnstorm.” That instantly became our new name for what often turned out to be a pointless hour or two in a windowless conference room. I agree that a trained moderator is essential, as is a positive culture in which people feel safe speaking up. Either way, it will always be barnstorming to me.

    • belllindsay

      RobBiesenbach Barnstorming!! I love it!! Sounds like way more fun and there might even be booze involved. LOL

      • belllindsay RobBiesenbach Have fun storming the barn!

  • adammbsmith

    Hey belllindsay, I know exactly what you’re getting at, because people seem terrified of shouting out ideas in case they get shot down in flames. Interestingly enough, I’ve been in some amazing creative brainstorming sessions, which have stopped abruptly as soon as a Senior Manager has decided to walk in on the session. So perhaps the ‘fear factor’ lies with business leaders more than peers?
    On the flip side, when I was a copywriter working for a corporate events company, the MD would gather marketing + random people from the business, give us all chocolate and fizzy drinks, big paper pads and colourful crayons.
    Suffice to say we came up with some pretty bonkers stuff in those sessions… which usually overran into 2 hours. But they were awesome! We shouted out stupid ideas, we laughed lots and we always left the room having created some great events to pitch to our clients every week without fail.
    Hopefully my life stories have been entertaining and given someone some fresh ideas 🙂

    • belllindsay

      adammbsmith You have exactly nailed on the head the types of sessions I am speaking of Adam. Get silly. Have your teams do outrageous things. Make sure there is PlayDough available (we always had PlayDough – helps you think). And release some of your inner craziness!! The ideas might be insanely off the wall at first – but when you peel away some of the crazy layers, inevitably you find a diamond of an idea underneath it all. One you would never have come up with by sitting in a stuffy room getting glowered at my senior execs.

  • I worked at Mr. Osborn’s agency for years (decades after he was there), and by that time, at least, brainstorming was not so much the vogue  – frankly, we made fun of it as a crutch for people who couldn’t come up with a decent idea on their own.  I think it is often best used as “ideation research,” that is, as a way to invest a broad group in the process by gathering a range of “notions” that might be relevant to a more focused “idea,” which in turn might contribute to the undefinable leap to an original, inspired “concept.”  However, to get to those more refined, valuable creative stages, you also have to invest in people who are inherently creative (and I don’t just mean writers and designers). I find that one of the best creative turbo-chargers is just have two or three people really banging ideas around, confident enough in themselves to take honest, immediate critique not as attack but has refining fire.

    • belllindsay

      creativeoncall I simply can’t add anything else to what seems to be a PERFECT comment Chuck. Props for noting that creative people aren’t *always* the ones in the stereotypically creative jobs. You might have a killer creative mind sitting in your HR department or on your admin staff (in smaller companies, obviously) that would be a fantastic addition to a brainstorming session – not to mention a whole other way of looking at an idea!

  • Great post Lindsay! “strip away the veneers of humanity, if you will, “- oh I WILL. “Society is a veneer for the savagery of humanity” was the thesis of my grade 10 paper on The Pearl…but that’s neither here nor there…
    Yes- corporate brainstorming can be terrible. And also amazing! I come up with 25 gazillion half baked ideas a week. With the right team around me to help cull the go-nowhere plans and flesh out the stubs of valuable thinking, it can change an endless onslaught of RAT’s monkey mind in to actionable items. Of course, I happily take on the roll of being the wild one in such forums- a little “dog barks at midnight” can draw a laugh and relax the tension. Much like improv, even if an idea isn’t workable, keep with the “yes” vibe- nothing curbs the creative juices like an eye roll or a taunt, however it is intended. Also (and yes, here is the teacher in me!!!)- the person leading the conversation HAS to take accountability for creating the environment for trust. If ideas are being recorded, any and all ideas get written down- even the obviously silly and goofy. The team must know that this is a true safe place. I once watched someone teaching and a student offered an obviously wrong answer, and even thought this was brainstorming, the teacher didn’t bother to record that idea with the rest. I could watch the poor child wilt in their seat, and know that next time they won’t contribute, and that next time, they very well could have the thought that breaks open the challenge.

    • belllindsay

      RebeccaTodd My darling Rebecca – you are NOT your typical corporate…er…person! LOL You, my lady, are a KOOK! I would actually pay to attend a brainstorming session with you! It would be off the charts!! You’re right though – having an incredible team around you is so key – brainstorming sessions don’t always have to include only creative types either – toss in a few strategists or the odd tunnel-vision thinker and you have the right formula to take the craziest of ideas and hone and narrow them down to greatness! Also, have I told you lately that I love you? ps – it’s getting close to FRIDAY! xo

      • belllindsay I like how you called RebeccaTodd a kook and somehow it was the most boss compliment I’ve heard in a long while. Teach us the Jedi Way, master =)

        • belllindsay

          JoeCardillo RebeccaTodd It takes many, many years, young grasshopper.  Sadly. 😉

  • EdenSpodek

    BeatriceBastedo Agreed. That belllindsay is a smart cookie. Thanks for sharing.

  • This makes me want to go brainstorm something! One thing that comes up for me, though, is that I just feel distracted in a brainstorm sessions if it’s not structured somehow. One or two people do all the talking, and I end up just listening. I definitely do not think out loud. Of course …. the creative moment, in my experience, happens when you’re not actively talking about it, anyway. It’s when a new connection goes live between two previously unrelated things and you’re like, “wow.” It could happen while you’re waiting your turn to add something to the whiteboard, but it’s more likely to happen while you’re washing your hair in the shower. For me at least. But then when that new idea gets vetted and added onto or pared down by others, that’s where the magic of collaboration happens!
    Seriously, now I want to go barnstorm something. Er, brainstorm… ( I love that, RobBiesenbach !)

    • belllindsay

      dwaynealicie RobBiesenbach I want to barnstorm too!! 😀 I agree Dwayne – studies have shown that most great ideas happen when doing the most mundane tasks – housecleaning, showering, gardening, whatever. The brain just clears itself of all the flotsam and jetsam usually cluttering it up during a normal work day.

      • belllindsay dwaynealicie RobBiesenbach I typically brainstorm best while going for a walk. As for team brainstorms, to Dwayne’s point, there needs to be a leader who ensures everyone feels engaged, has a chance to participate and the discussion isn’t being dominated by one or two people in order to be productive.

        • EdenSpodek belllindsay dwaynealicie RobBiesenbach I am the same way. When I get up and move, I get the best ideas — walking, at the gym, in the shower, wherever. I personally am more of an individual than team thinker, so when I’m in a well-run “barnstorm” I’m always surprised by the positive results.

  • Patti Rose Knight

    brainstorming vs any time at all at the dentist – dentist has never been a pleasant thing for me

  • BethMosher

    I currently work in an environment with a VERY small staff and really miss my days at my large PR firm where we’d all huddle in a room and brainstorm for clients. I miss having lots of creative people around to bounce ideas off of. So now, a few of us who work for separate companies who are all in similar situations like me – we get together a few times a year for 2-3 hour brainstorming sessions. Each person gets 30-45 minutes for everyone to brainstorm on each other’s current project/company etc. Everyone gets equal time, there is lots of creative energy and new ideas, there’s no cost involved and each person facilitates his own topic – it works very well.

    • belllindsay

      BethMosher I love this idea – as I was mentioning in my comment to EdenSpodek below – it’s a great way to get some fun brainstorming done when you work from home or  have limited (or NO) staff or colleagues around you! Also, I would imagine that many of the ideas that you come up with for each other are also flexible – and can be altered and tweaked to fit each other’s current project/company – in effect you are ALL getting a full 2-3 hour session! 🙂

  • i think doing 12 hours of anything in one sitting is going to be the last time I do it!  Let’s go for Brain-Tropical-Storming……  20-30 minutes of hard, fast – and very productive idea showers…..
    Then everyone retire to the Patio for Pina Coladas

    • belllindsay

      Nic_Cartwright Well, yes, 12 hours might have been a bit of an exaggeration. 😉 But the patio idea….? I’m SO with you on that one!!

      • belllindsay Nic_Cartwright may not even need a Patio…..  It’s wednesday after all – Pina Coladas all round….

  • belllindsay

    BastianSolution Thanks for the share guys! 🙂

    • BastianSolution

      belllindsay You’re welcome. Thanks for the great content!

  • belllindsay

    DavidaPride Thanks for sharing David!

    • DavidaPride

      belllindsay my pleasure.

  • belllindsay

    SocialMediaDDS Thanks for the share – I Heart Dentists! 😉

    • SocialMediaDDS

      belllindsay LOL….suuurrreee you do 😉

  • belllindsay

    lkpetrolino Woot! Thanks lady! SpinSucks

    • lkpetrolino

      belllindsay of course! It’s like the ‘all Lindsay network’ on my twitter today!

    • lkpetrolino

      belllindsay ‘the best of Lindsay Bell delivered to you through the tweets of Laira Petrolino’ epic for sure!!!

  • belllindsay

    EdenSpodek Cheers Eden!

  • belllindsay

    BeatriceBastedo Thanks for the share Beatrice! 😀 EdenSpodek

  • belllindsay

    StephanieBaron Thanks for the share Stephanie, appreciate it! 🙂 ginidietrich

  • belllindsay

    howiegoldfarb Howie, you’re not a grown up. 😉 SpinSucks

    • howiegoldfarb

      belllindsay SpinSucks lol thankfully not!

  • belllindsay

    bowden2bowden Cheers Randy! 🙂 SpinSucks

  • PattiRoseKnight

    Key to an open brainstorm is the ability to take constructive criticism….it’s not personal; it’s business….my favorite quote from The Godfather!

    • belllindsay

      PattiRoseKnight 100% agree with that one Patti – and the Godfather! 🙂

  • This is good stuff Lindsay. I’d add a couple of small things…. 
    a) Brainstorm regularly so people don’t feel like they have to save up for Earth Shattering Ideas 
     b) Make a point of implementing short and medium range goals/ideas so people can see the positive effect of participating honestly and thoughtfully in brainstorm sessions. Modeling is so so important in that situation and saying “I take you seriously” isn’t nearly as effective as showing it.

    • belllindsay

      JoeCardillo Great points Joe, particularly the first one. Regular brainstorming sessions keep the juices flowing. Also, to that point, all brainstorming sessions don’t have to be ‘pre-planned and structured’. Sometimes a quick coffee break with some key colleagues or an impromptu after work drinks session can be just as effective – and much more fun!

      • belllindsay JoeCardillo Totally. It’s kind of intimidating when someone schedules 8 hours of brainstorm, so working in quick chunks is both effective and a bunch more fun.

        • belllindsay

          JoeCardillo Even better with beer! 😉

  • Lindsay Bell-Wheeler

    I am SO terrified of the dentist.

  • pieldesol

    shawmu ginidietrich …. love it !

  • belllindsay

    iarlabyrne Thanks for the share Iarla! 🙂

    • iarlabyrne

      belllindsay you’re welcome, Lindsay!

  • belllindsay

    nateriggs Thanks Nate, appreciate it! 🙂

  • belllindsay

    isitacordero Thanks for the share, Isabel. 🙂

    • isitacordero

      belllindsay Thanks to you, Lindsay! Have a nice day!! 😉

  • belllindsay

    shonali Hi Shonali!! Thanks for the share – how are you?? cc ginidietrich

  • belllindsay

    kristathomas Thanks for the RT Krista! 🙂 ginidietrich

    • kristathomas

      belllindsay ginidietrich sure! BTW, thot our news might be of interest. Social Media Segmentation Comes of Age

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