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Lindsay Bell

Dear Pinterest: I Loathe You No Longer

By: Lindsay Bell | October 10, 2012 | 
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Today’s guest post is by Lindsay Bell.

Ahhhh, Pinterest. How I’ve loved to loath you all these years.

Well, actually, it’s only been a couple of years, hasn’t it?

You little spunky punk, you.

You’ve done fairly well for yourself, I won’t take that away from you.

You made Time magazine’s list of “50 Best Websites of 2011.”

You managed to edge out LinkedIn, YouTube, and Google+ as a top driver of referral traffic to retailers.

Heck, by the end of 2011 you were one of the top 10 largest social networking sites out there!

But you weren’t gonna stop there, were you Pinterest? No way. By early 2012 you scored 11.7 million unique monthly U.S. visitors – making you the first standalone site in history to have passed the 10 million mark so quickly.

And still I loathed you. In fact, I probably triple-loathed you, because gosh darnit, you were succeeding!

Virtual Corkboard = Dumb Idea

Nope, I was way too cool for Pinterest. I don’t sew or knit or cook or make candle holders out of Mason jars. Uh uh. No way. So lame, right?

A site to virtually pin things? Dumbest idea I’ve ever heard. So what? You find a picture of something, you bookmark it, right? You stumble upon an incredible article that you must read, but you don’t have time? You email the URL to yourself, right? You have the entire Internet already set up as your instant pin board for heaven’s sake! Why create yet another place to log in and check updates and follow people, yadda yadda. Nope. Stooopid.

And don’t get me started on the demographics! Sheeesh. Small minded Midwestern stay at home moms who like to bake and do crafts with their kids. Two more things I loath (er, crafts and baking – not stay at home moms – though I don’t much like small mindedness either).

And then Gini Dietrich hopped on the bandwagon. Hopped? She was up front and center with her trombone and marching boots on! She was a veritable Macy’s Day Parade float of love for Pinterest.

And because I respect Gini and her big brain so much, I started to……warm to the idea. I did of course continue to tease her mercilessly about how lame Pinterest was, but inside, secretly, I was slowly thawing out.

Hmmm, Ok, That’s Interesting

I read more articles about it. Saw how companies as disparate as Whole Foods and Major League Baseball were using it to increase brand visibility and fan engagement, and run contests and digital marketing campaigns.

And I finally signed up. Though I was warming, I was still feeling pretty Grinch’y about the whole phenomenon, and the fact that I had just quit smoking wasn’t helping any. I started to poke around a bit. Very reluctantly, and still with a giant chip on my shoulder, mind you. I followed Gini (who pins super stylish stuff by the way), and found a few other people I never dreamed I would see on Pinterest (I’m talking to YOU David Jones).

You know where I’m heading with this already, correct? That ‘small mindedness’ I mentioned a few paragraphs ago? Turns out I was the one suffering from small mindedness – at the very least I had a pretty good case of closed mindedness.

Pin All The Things!

I frikken love Pinterest!!!!

I finally get it. It simply makes perfect sense. Having one place for all the neat things you want to remember and/or check out later? Sweet! Creating a folder for all the upcoming home renovations – dream or reality? Fantastic! Filling a file online with pics of decorating ideas or amazing furniture? Much better than constantly tripping over the real life files I have here at home. No more tearing pages out of magazines? Double plus bonus!

And don’t get me started on all the neato stuff that all the other Pinterest users have already found and pinned. It’s a smorgasbord of delights and desires (which might eventually be a bad thing, but that’s another blog post)!

So, cut me up a big’ ol slice of humble pie. I will admit I was wrong. And that, my friends, is the moral of this story.

It’s ok to not immediately get distracted by every bright shiny new thing that’s out there in the social space. It’s ok to follow your gut – even if it turns out your gut’s way off base – because I don’t know about you, but my gut has rarely failed me, even in situations much graver than “Is Pinterest just for craft geeks?”

It’s ok to be wrong.

So take my advice. Whether you’re a big name brand who didn’t have the resources to invest in a new platform, or just a person like me – a late adopting, cynical, rabble rouser who never wants to follow the crowd but who usually ends up doing just that – admit you’re wrong, poke a little fun at yourself, and get pinning!!

Lindsay Bell is the content director at Arment Dietrich, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, and two annoying cats. 

About Lindsay Bell


Lindsay Bell is the content director at Arment Dietrich, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

128 comments
emilyjmc
emilyjmc

@KaryD likewise. Hardly look at it anymore.

MariaFrangieh
MariaFrangieh

@markwschaefer @ginidietrich great article thanks for sharing :) i love pintetest

SunaInteriorDes
SunaInteriorDes

@radiojaja @ginidietrich fantastic blog post! Pinterest had me at hello, and I ain't just a baking mum!

belllindsay
belllindsay

@garyjmag Cheers Gary, thanks for sharing the article! :)

mylefttom
mylefttom

Great article! I still have no need for Pinterest, but I get it (always did, really). Think about it this way: Say you have a passion for something and want to post about it all the time, and you need a forum where people don't complain about that. That's Pinterest. Now say you suck at photography, like I do, you're still SOL...

sohinibaliga
sohinibaliga

@geoffliving And yes, I know you didn't write that. Just sharing. Thanks for the link.

sohinibaliga
sohinibaliga

@geoffliving "Small minded Midwestern stay at home moms who like to bake and do crafts with their kids." Unnecessary and off-putting.

Anthony_Rodriguez
Anthony_Rodriguez

Hmmm, was admitting your love of Pinterest part of the deal to work with Gini? :)

belllindsay
belllindsay

@jocmbarnett Thanks for the share John! :)

belllindsay
belllindsay

@iarlabyrne Cheers, thanks for the share! :)

belllindsay
belllindsay

@barrettrossie Thanks for the share, girly man! ;)

Carmelo
Carmelo

 @belllindsay I don't know. I love the post but I don't know ... I think (i know) women have more mental processors than men do. Not sure why it was designed that way but my computer brain is a single processor so i can't juggle that many things. Very jealous. I don't even think I could be trained. Women have tried, believe me. 

GeoffReiner
GeoffReiner

Hey @belllindsay , I'm with @kateupdates on this one. Very well written and I certainly appreciate your sense of humour!  I am just rounding the corner into the Pinterest world. Not entirely sure why just yet but I'm sure I will find a reason... 

 

Thanks again!!

belllindsay
belllindsay

@Matecumbe_Mktg HA! Yes indeed! :) cc @ginidietrich

belllindsay
belllindsay

@TroyClaus Thanks for the RT Troy. ;) @ginidietrich

KateFinley
KateFinley

 @belllindsay,

I really like how you write. It's entertaining to read and I think your personality really shines through. I appreciate your skepticism about Pinterest, although I think I'm more in the @ginidietrich  camp on this one ... I loved Pinterest since the first moment I laid eyes on its alluringly vivid images. I thought it was a marketer’s dream tool and have found it very useful in relationship building, increasing brand awareness and creating/reinforcing brand likability and relatability.

 

There’s so much to be gained from Pinterest. Perhaps Facebook’s “Want” button was even inspired by it. Regardless, I love that I can see what my audience enjoys, what interests them and what they would go out and buy. It feeds our need for instant gratification and brings with it a wealth of consumer insight. I love it.

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

I am on there but not because I love it. Don't really hate it either, just feel like I am stuck having to be a part of the damn collective because...

KaryD
KaryD

@emilyjmc I hate to neglect it but...yeah....

belllindsay
belllindsay

 @mylefttom Thanks, and I love what you said re: people not complaining about it. Maybe that's the magic. I'm sure you don't suck at photography (there's always Instagram...?) !! LOL 

geoffliving
geoffliving

@sohinibaliga That was on @ginidietrich blog. I'll let her respond.

suddenlyjamie
suddenlyjamie

@belllindsay Back atcha. Happy you and Pinterest made up. ;)

belllindsay
belllindsay

 @Carmelo "That many things" as in another social spot to log into/monitor? Or "that many things" as in all the pretty pictures...? One thing I've found about Pinterest is that I only dip into it a few times a week. It really feels like a place to go for a break from all the other more engagement driven social spaces out there. Kind of a quiet place, if you know what I mean. Just a thought. :) 

belllindsay
belllindsay

 @kateupdates  @ginidietrich Thanks so much for the compliment Kate, I really appreciate it! Yes, I was sure I could never be turned, but like all good *koff recovering* addicts, one little hit was all it took! lol Perhaps I'm replacing smokes with Pinterest!? That's it!!! :)

Carmelo
Carmelo

 @belllindsay Well, I meant having so many places to monitor, whew! I suppose I was thinking of it as another "thing" I had to do (build a pinterest site) to market my blog but you were looking at it from a perspective of relaxation and entertainment. Finding neat things to explore? Okay, I can see that. :-)

KateFinley
KateFinley

@barrettrossie @GeoffReiner @belllindsay the fact that its geared toward girls is just another reason why it makes so much marketing sense! Women are statistically the buying decision makers :) didn't know it was in their terms of use though ...

Carmelo
Carmelo

 @belllindsay  @kateupdates  @ginidietrich yes, a much better addiction than smoking! I'm studying up on Guru Addictions ... just don't go there Lindsay, okay? And I'm with Kate ... a very very fun read! :-)

KateFinley
KateFinley

 @belllindsay  @ginidietrich Sounds like a healthier addiction to me. Although I have been reading about internet addiction lately and ... yeah, still better than smoking! LOL

flemingsean
flemingsean

@thejoshuawilner @belllindsay Joshua... I was kidding. Apologies for not being obvious about it. You're right, I was being silly. It was an attempt at humour. No offence intended.

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

 @KenMueller  @belllindsay Ken, you are Mullerific so you don't need to worry about showing off your sensitive side.

 

I had mine surgically removed. It kept getting in the way and when combined with the limited bit of Canadian blood that flows inside of me I didn't speak my mind for fear of insulting people.

 

Now I am fully qualified to speak my mind without fear of consequence which I suppose puts me in the perfect position to root for Boston and or Philly.

 

Neither of those things will happen because I am a die hard LA fan, but we weren't talking about that.

 

And when it comes to dating my daughter is 8 so I am still of a mind to shoot any boy who doesn't want to play marbles. ;)

Joshua Wilner/A Writer Writes
Joshua Wilner/A Writer Writes

 @flemingsean 1) That is a silly comment to make. We didn't say who I do or don't follow.

 

2) I never said there was anything good or bad about 'girly."  I suppose we could make all sorts of inferences and assumptions about it, but why would we.

 

 @belllindsay 

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