Coaching
Ready to make a major commitment to your career?
What It Is
Let’s start with what Coaching isn’t: templated, scripted, BS, or easy.
Led exclusively by Spin Sucks founder Gini Dietrich, this coaching program is an intense, year-long commitment. We’ll dig deep into where you are, where you want to be, and how to get there.
The program includes monthly video chats with Gini, full email/text/Slack access, and open office hours. Together, we’ll craft a growth plan, develop diversified revenue models, explore passive income opportunities, implement the PESO Model, strategize hiring decisions, build the right tech stack, stay current on trends, and much more.
Pricing
The fees are $3,000 per month.
What to expect
Expect growth. Expect accountability. Expect honest transparency. Expect that this is going to be profoundly challenging and delightfully fun. And on the backend, expect to walk away with the following…
An actual plan
Goals, strategies, tactics and timelines focused on growth, profitability and success.
Revenue diversification
More streams = more money and less risk.
Passive income strategies
Let’s build things that make money with minimal maintenance!
PESO4U
That PESO model we love so much? Learn how to make it work for your business.
Non-traditional PR growth strategies
For your business and your clients’ businesses.
A reinvented biz dev process
There’s more than referrals and word of mouth!
A fresh approach to resourcing
Hiring doesn’t always have to mean bringing on expensive FTEs.
Tailored tech advice
Having the right tools in place is half the battle.
Get started!
Reach out. We’re here to help. Email us at support@spinsucks.com.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.