B2B vs. B2C: The big difference between is the type of decision. Is it a high-stakes, or low-stakes decision? Andy Crestodina explains how content fits into the equation... Read More

Googled yourself lately? Be prepared to fix what you find, if it's bad, or increase your rankings, if good. Try these 14 tips from Andy Crestodina to boost your personal ... Read More

The news release most certainly is not dead, but it does not work on your website. Andy Crestodina shares seven steps to turn them into blog posts... Read More

The power of influence means we buy when an influencer says buy and we don't when they complain. This can sometimes affect your organization negatively. ... Read More

This post was a collaborative effort by Andy Crestodina and Gini Dietrich. Have a little fun first, and see if you can complete the crossword *before* you read the blog post below! This is a word-fill/crossword hybrid: Fill in the marketing jargon, across and down, where you think it fits. Good luck! The Clues The old way of measuring PR effectiveness. A form of advertising on [&hellip... Read More

Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like beer, some are light and some are heavy. Some [&hellip... Read More