Andy Crestodina

B2B vs. B2C: Content and Conversion When Stakes Are High

By: Andy Crestodina | November 6, 2018 | 
B2B vs. B2C: The big difference between is the type of decision. Is it a high-stakes, or low-stakes decision? Andy Crestodina explains how content fits into the equation... Read More
Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | January 2, 2018 | 
Googled yourself lately? Be prepared to fix what you find, if it's bad, or increase your rankings, if good. Try these 14 tips from Andy Crestodina to boost your personal ... Read More
Andy Crestodina

How to Turn a News Release into a Blog Post in 7 Steps

By: Andy Crestodina | October 10, 2017 | 
The news release most certainly is not dead, but it does not work on your website. Andy Crestodina shares seven steps to turn them into blog posts... Read More
Andy Crestodina

Content, Trust, and the Power of Influence

By: Andy Crestodina | June 16, 2014 | 
The power of influence means we buy when an influencer says buy and we don't when they complain. This can sometimes affect your organization negatively. ... Read More
Andy Crestodina

The ABCs of Marketing Jargon

By: Andy Crestodina | September 16, 2013 | 
This post was a collaborative effort by Andy Crestodina and Gini Dietrich. Have a little fun first, and see if you can complete the crossword *before* you read the blog post below! This is a word-fill/crossword hybrid: Fill in the marketing jargon, across and down, where you think it fits. Good luck! The Clues The old way of measuring PR effectiveness. A form of advertising on [&hellip... Read More
Andy Crestodina

Beer Blogging: If Your Blog was a Beer…

By: Andy Crestodina | May 21, 2013 | 
Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like beer, some are light and some are heavy. Some [&hellip... Read More