Drew McLellan

What Marketers Get Wrong About Thought Leadership

By: Drew McLellan | May 22, 2019 | 
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Thought leadership is a hot trend in marketing, but it may be one of the oldest tactics in the book. Find out why Drew McLellan thinks we should keep at it... Read More
Drew McLellan

Is Your Creative Agency an Artisanal Bakery or a Wonder Bread Factory?

By: Drew McLellan | March 14, 2019 | 
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What type of creative agency are you building? Drew McLellan breaks it down into two simple categories-artisanal bakery or Wonder Bread factory-and offers strategies on how to tailor your business to your passions, priorities, and needs. ... Read More
Drew McLellan

Speaking Engagements: Every Agency Owner’s Ace in the Hole

By: Drew McLellan | July 19, 2018 | 
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Speaking engagements aren't just for authors and famous thought leaders. They can be a way for agency owners to do business development en masse. Drew McLellan has more... Read More
Drew McLellan

Seven Steps in the Agency New Business Development Process

By: Drew McLellan | June 11, 2018 | 
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Agencies know what it’s like to do new business development, but do they know how organizations think during their search for an agency? Drew McClellan outlines seven steps to include in your next pitch... Read More
Drew McLellan

How to Build a Leadership Team Within Your Agency

By: Drew McLellan | February 27, 2018 | 
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To build a leadership team within your agency, consider that your best employees aren't necessarily the right people to lead and grow the company... Read More
Drew McLellan

The Fine Line Between Value-adds and Over-servicing Clients

By: Drew McLellan | December 20, 2016 | 
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Under-promise and over-deliver. You've heard that before, right? But there is a fine line between keeping your clients happy and over-servicing? After all, as much as you care about your clients, you are not running a charity. Drew McLellan has some tips... Read More