Get PESO Certified

Stay Smart With Spin Sucks

Join 100,000+ marketers and communicators who stay abreast of an ever-evolving PESO Model.

By subscribing you agree with our Privacy Policy.

Get in touch

support@spinsucks.com
P.O. Box 13013, Chicago, IL

Hamish McCollester

Hamish McCollester , SVP, Group Creative Director, RAPP LA, is best known for solving creative problems … and creatively solving problems. He started his ad adventure 25 years ago in a rogue New York agency, writing mind-altering copy and being the body model for various Joe Camel illustrations. Yes, that Joe Camel. In his five years at RAPP, he has leveraged his award-winning expertise to create great, smart, effective work for clients such as Toyota, Bank of America, and AARP.

Posts by Author: Hamish McCollester

Communication | September 7, 2017

Three Ways Brands Can Be More Authentic in the Age of Misinformation

These days it’s all about authenticity. The more authentic a brand is on social media, the more likely its audience is to connect and follow the brand. How can a brand be authentic in this age of fake news and misinformation? Hamish McCollester shares three ways

Read

Join the Spin Sucks Community

These are your people.

The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).

We can’t wait for you to join us.

Apply Now – It’s Free!

The Free AI-Powered PESO GPT

Your always-on PESO Model strategist.

It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.

Try it Now

Use it to:

Map paid, earned, shared, and owned tactics to your goals

Brainstorm campaign strategies

Get recommendations for measurement and GEO visibility

Align internal teams with a shared plan

Whether you’re kicking off a new campaign or troubleshooting a fragmented strategy, the PESO Model Advisor keeps you focused, integrated, and outcome-driven.

Try the PESO Model Advisor

Who We Work With

Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.

Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand

I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand

We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand

During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility

Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand

Explore & Learn

Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.

Books

Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.

Browse Books

Blog

Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.

Visit the Blog

Podcast

Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.

Listen to the Podcast

Videos

Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.

Watch Videos

Community

Ask questions, share wins, get feedback, and connect with peers.

Join the Spin Sucks Community

Ready to Learn More?

Reach out. We’re here to help. Email us at support@spinsucks.com.