Kevin Anselmo is the founder Experiential Communications, a consulting company based in Chapel Hill, North Carolina. He helps learning organizations and executive education providers achieve business goals by devising and executing marketing communications strategies.
Entrepreneur | September 24, 2018
The job of the communicator never ends. To evolve and improve, one must invest in professional development. Kevin Anselmo offers some options.
Communication | August 23, 2017
Formulating and crafting messages should be standard operating procedure for communicators, whether it is for our overall organizational message or specific projects and initiatives. Before doing any media training (traditional or digital), it is imperative to begin with message training. Kevin Anselmo explains.
Communication | March 6, 2017
In a landscape in which PR professionals outnumber journalists in the United States by five to one, how can your media pitch stand out from the crowd? Kevin Anselmo shares how PR professionals can cut through the media pitch clutter by reversing the process and put journalists in our shoes.
Communication | January 7, 2015
Marketers regularly use blogging, podcasting, video, and more in their consumer storytelling. Is it time to add an online course to your list of platforms?
Business Planning | January 16, 2014
Your network of contacts aren’t just there for future business relationships. Whether you are planning a career change, investigating a new job opportunity, or just need an outsider’s perspective, the informational interview is a valuable tool. Read on for some tips.
Content | August 6, 2013
By Kevin Anselmo We’ve all been there. You are at an industry-related social gathering, and don’t know many people in attendance. You are looking to engage in an interesting conversation. Maybe get some content marketing tips. Then finally, it happens – you connect with a new person and start to converse. However, after a few […]
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