Luis Gallardo is CEO of Thinking Heads Americas, a team specializing in developing and structuring the ideas, values, projects, and contents of the clients it represents. Luis previously served as the president of brand marketing at Burson-Marsteller for EMEA, as well as director of global brand strategy at BAV Consulting. He’s an award-winning author and holds an MBA from IMD in Switzerland and a master’s degree in international relations from the Lancaster University in the U.K.
Branding | September 3, 2015
MillerCoors, McDonald’s, and KFC have all revived old campaigns, but at what cost? Luis Gallardo has six tips on bringing those retro campaigns back to life.
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