Matt Benati

Why Your Email Campaigns Should Never Take a Holiday

By: Matt Benati | August 9, 2018 | 
Even though people take holidays, it's pretty important your email campaigns do not. Matt Benati explains why that is, and when to take advantage... Read More
Matt Benati

Reply Email Mining: Discover Sales Intel Hiding in Your Inbox

By: Matt Benati | June 20, 2018 | 
There is some serious sales intelligence sitting in your reply emails right this second, but nearly everyone deletes them without another thought. Matt Benati has tips on how to mine your inbox. ... Read More
Matt Benati

Why and How You Should Analyze Email Marketing Auto-Replies

By: Matt Benati | July 5, 2016 | 
Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck... Read More
Matt Benati

Does Account Based Marketing Live Up to the Hype?

By: Matt Benati | June 16, 2016 | 
For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM). Matt Benati looks at what ABM is and how you can add it to your marketing strategy. ... Read More