Mike Connell

The Big Question: How Do You Track Results?

By: Mike Connell | September 15, 2017 | 
3
You need more than data collection, strategy, tactics, marketing automation, and CRM to win at PR and digital marketing. That's why on this week's The Big Question, we asked, "What software do you use for measuring SEO success?" Six experts share their favorite
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Mike Connell

The Big Question: Your Favorite SEO Tools

By: Mike Connell | September 8, 2017 | 
6
There are a ton of SEO tools out there that can help with keyword research. But that’s a problem in and of itself. There are too many to choose from, paid or free. What should you choose? Experts weigh in
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Mike Connell

The Big Question: The Struggle(s) with Keyword Research

By: Mike Connell | September 1, 2017 | 
6
Keyword research is a marketer's constant struggle. How do you find the right keyword to rank for? Should it be long tail or short tail? In this week's Big Question the experts answer: "What is your number one struggle when finding keywords to rank for?"
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Mike Connell

Passive Voice: Laura Petrolino is Right. And Wrong.

By: Mike Connell | August 29, 2017 | 
12
Let's look at nowadays communicator's dilemma: The passive voice. Should we use it, shouldn't we? Maybe active voice is better? Mike Connell tackles active voice, passive voice, and zombies.
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Mike Connell

The Big Question: The Best Online Courses

By: Mike Connell | August 18, 2017 | 
9
How do you keep up with industry trends? How do you sharpen our skills? We asked, "What are the best online courses you have ever taken, and why?" Seven experts share their favorites, from business and marketing to coding and more
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Mike Connell

The Big Question: What Are Your Favorite Nonfiction Books?

By: Mike Connell | August 11, 2017 | 
16
If you’re anything like us here at Spin Sucks, you enjoy a good read or...many good reads. That's why for this week's Big Question we did something different. Check it out!
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Mike Connell

Have Notebook, Will Travel

By: Mike Connell | July 18, 2017 | 
16
Everyone has their must-have tools that make them better at work, life… just better. For Mike Connell it was always a notebook. But not just any notebook. Keep reading for more
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Mike Connell

How Lifelong Learning Can Change Your Work and Your Life

By: Mike Connell | June 14, 2017 | 
7
Are you a member of the "forever student" club? How do you like to learn? Mike Connell shares why it's so important to keep learning through all the stages of your career.
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Mike Connell

How Authors Can Build an Effective Content Marketing Strategy

By: Mike Connell | May 3, 2017 | 
8
It’s not enough just to write your book. You have to sell it too. Mike Connell explains how authors can create a content marketing strategy for their books and how the PESO model will help sell them
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