Pawan Deshpande

How to Use Asset Tracking to Shape Your Content Strategy

By: Pawan Deshpande | May 15, 2017 | 
Do you track content post-download? Asset tracking is important for the same reasons that it’s important to track beyond page views and analyze consumption metrics such as scroll depth. Pawan Deshpande shares how this data should inform your content strategy... Read More
Pawan Deshpande

How Artificial Intelligence Will Affect Content Marketing

By: Pawan Deshpande | March 15, 2017 | 
The future is here: Machine learning, natural language processing, big data, chatbots. You read about it at every corner. But what exactly is artificial intelligence and what marketers should do about it? Pawan Deshpande has that and more... Read More