Rhonda Basler leads the customer engagement and marketing team at Hallmark Business Connections, the B2B subsidiary at Hallmark. Her passion is innovating human-centered and results-oriented approaches to customer experience, employee engagement, and omnichannel marketing, creating great ROI through human connection.
Marketing | August 30, 2021
In this week’s guest blog post, Rhonda Basler draws attention to the importance of socially responsible marketing, and gives astute insight into how we can effectively strategize to humanize campaigns.
Communication | February 15, 2021
With all the digital marketing channels now available, direct mail has fallen out of favor with marketers, which Rhonda Basler says is an unfortunate turn of events for brands.
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