Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills. ... Read More

There's a lot of advice that gets thrown around online from wave after wave of self-proclaimed experts. How do you separate the wheat from the proverbial chaff and get the marketing value you expect? Shanna Mallon shares her tips. ... Read More

By Shanna Mallon As a blogger, you know Pinterest is more than a pastime for blogs. Besides being a great social bookmarking tool, Pinterest is a strong referral source. In fact, according to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So what does this mean for you? How can you make the most of Pinterest for [&hellip... Read More

By Shanna Mallon As it turns out, there’s more to Pinterest than pretty pictures. For brands, Pinterest is a great resource for spreading the word about what you make, and who you are. In fact, when used strategically, Pinterest not only helps you promote your brand, but also observe what’s popular, enhance your branding, and more. With that in mind, here are some tips for making [&hellip... Read More

By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And while your company might not be Starbucks, here’s how you can [&hellip... Read More

By Shanna Mallon Go anywhere today—the mall, your kid’s school, the office lunchroom—and you see the same thing: Everybody’s on a smartphone. Nowadays, mobile devices are incredibly popular. And according to research from Smart Insights, that popularity is only growing. That’s why, no matter what your business, having a mobile web marketing presence is a necessity. Is your company taking mobile marketing seriously? It should. Fact: No Mobile [&hellip... Read More

Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage. Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less? The limitations of Twitter are no excuse for not putting storytelling to work, especially when you consider the ways others are turning [&hellip... Read More