Shanna Mallon
Shanna Mallon is a writer for StraightNorth, a Chicago web design firm providing specialized SEO, Twitter marketing strategy, web development, and other online marketing services. Follow StraightNorth on Twitter @straightnorth.
Posts by Author: Shanna Mallon
Communication | March 3, 2014
Improve Your Writing with Six Writerly Hobbies
Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills.
Small Business | January 23, 2014
Experts, Social Media, and Non-Advice
There’s a lot of advice that gets thrown around online from wave after wave of self-proclaimed experts. How do you separate the wheat from the proverbial chaff and get the marketing value you expect? Shanna Mallon shares her tips.
Pinterest | December 12, 2013
Six Pinterest Tools for Your Blog
By Shanna Mallon As a blogger, you know Pinterest is more than a pastime for blogs. Besides being a great social bookmarking tool, Pinterest is a strong referral source. In fact, according to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So what does this mean […]
Pinterest | November 7, 2013
Seven Pinterest Content Marketing Tips
By Shanna Mallon As it turns out, there’s more to Pinterest than pretty pictures. For brands, Pinterest is a great resource for spreading the word about what you make, and who you are. In fact, when used strategically, Pinterest not only helps you promote your brand, but also observe what’s popular, enhance your branding, and […]
Content | September 24, 2013
Visual Content: How Starbucks Uses Instagram
By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And […]
Marketing | August 26, 2013
Now is the Time to Develop a Mobile Web Marketing Presence
By Shanna Mallon Go anywhere today—the mall, your kid’s school, the office lunchroom—and you see the same thing: Everybody’s on a smartphone. Nowadays, mobile devices are incredibly popular. And according to research from Smart Insights, that popularity is only growing. That’s why, no matter what your business, having a mobile web marketing presence is a necessity. Is […]
Social Media | June 17, 2013
Social Stories: How to Use Storytelling on Twitter
Humans love stories, so when you use the basic elements of narration on Twitter, it’s to your social marketing advantage. Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less? The limitations of Twitter are no excuse for not putting storytelling […]
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