Tara Geissinger

Don’t Ignore SEO Strategy in Favor of Content

By: Tara Geissinger | March 2, 2015 | 
18
Content may be king, but your SEO strategy will ensure clients and customers actually find—and read—that content. Here is Tara Geissinger on how to ace ... Read More
Tara Geissinger

Did Google Just Kill Online News Releases?

By: Tara Geissinger | August 12, 2013 | 
25
By Tara Geissinger There is a lot of discussion taking place right now regarding anchor text links and online news releases. The recent update from Google now also warns against over optimization of anchor text within news releases, in addition to article sites. Does this mean news releases are suddenly “bad?” Of course not. They have been an important part of the marketing and PR mix since long before [&hellip... Read More
Tara Geissinger

New SEO Rules: How to Keep Google Happy

By: Tara Geissinger | April 25, 2013 | 
74
It’s not breaking news Google has been changing things lately. A lot. About once a month, in fact. The old ways of optimizing websites and content for search engine optimization are no longer as effective. Google has changed it up, and today there are new rules we all should follow. Personally? I think it’s for the better!... Read More