AI public relations prompts can be highly efficient and effective. But the results can drastically vary based on the quality of your prompts.
Many PR professionals reported using AI tools, such as ChatGPT, for ideation (77.8%) and content creation (72.4%). They also rated it 7 out of 10 for improving work efficiency.
In terms of profit, 75% of PR firms saw a 10% rise in revenues and profits after integrating AI into their workflow.
These numbers will only climb as the industry gains a deeper understanding of these modern technologies, so it’s best to jump in early.
AI can do the heavy lifting in drafting your team’s news releases or marketing campaigns. Leveraging it can streamline your workflow, improve content relevance, and nail targeting and personalization in less time and effort.
Effective AI Public Relations Prompts
Thoughtful AI prompt engineering leads to improved outcomes. It tells AI what to do, where to find relevant data, how to put everything together, and how to polish the output to meet your objectives.
The more effective your AI public relations prompts, the better the systems can deliver on-point and effective results.
Here are some guidelines to avoid producing AI-generated content that requires extensive editing or complete rewrites.
| What It Means | Don’t Do This | Do This Instead | |
| Clarity | Write clear prompts. Vague instructions often result in irrelevant or subpar outputs. AI needs your desired outcome spelled out. | Write a communication piece about our event happening soon. | Write a press release announcing our upcoming product launch event on [date] at [location]. Maintain an engaging, professional tone. |
| Precision | Provide model-specific instructions to minimize errors or misunderstandings. | Draft an informative blog post about social media management. | You’re a PR writer for [ABC company]. Write a blog post outlining five tips for effective social media management in 2024. Exemplify each tip. |
| Exemplification | Show, don’t tell. Add concrete examples or guidelines to accelerate AI’s learning process and improve performance over time. | Create a media pitch. Try to make it catchy and compelling. | Write a PR pitch email for [details about the pitch] with a compelling subject line, brief 2-3 sentence introduction, and clear call-to-action. |
| Conciseness | AI works best with clear, focused instructions. Irrelevant details can confuse it and lead to suboptimal results. | [Speech transcript] Turn this into social media posts discussing the product launch, customer feedback, pricing, promotions, and influencer partnerships. | [Speech transcript] Write brief tweet updates from our CEO’s speech focusing on our new product launch. |
Pro tip: Start with a persona you want the AI to adapt to tailor the content to your intended audience. For example, you’re a PR manager at a tech company. Write a news release…
Following these tips can help you cut through the fluff. To begin your PR initiatives, we compiled a list of 50 AI public relations prompts to generate high-quality, targeted content.
50 Examples & Templates
These 50 templates provide a shortcut to crafting effective PR content. We’ve split them into five categories:
News Release Generation
Adding key information like dates, locations, names/organizations, or statistics to your prompts can help capture readers’ attention and maintain their interest. The following prompts are adaptable according to your specific needs:
- Draft a news release announcing a new product launch for [product details & company]. Include the [features, benefits, launch date, and information on where interested parties can request a demo].
- Create a news release for [upcoming corporate event/industry conference/charity gala].
- Generate a news release highlighting our [company’s recent award win] as if you’re an experienced PR executive.
- Write a news release announcing our product line expansion to include [new solutions]. Highlight the unique features and benefits of each.
- Highlight the findings of our latest customer satisfaction survey in a comprehensive news release.
- Write a news release to reveal our latest partnership with [insert name of prominent industry leader].
- Please draft a stirring news release sharing the success story of our recent fundraising campaign, which raised [insert specific amount] for [name initiative beneficiary].
- Write a news release introducing our mobile app and detailing how it revolutionizes the customer experience.
- Introduce our company’s innovative sustainability and other CSR efforts in a news release. Discuss measurable impacts and ongoing partnerships with [name environmental organizations].
- Announce our product and service expansion into a new market/international markets. Highlight the [significance and strategic reasons behind this expansion].
Pro tip: Specify the tone in the prompt to align with your company’s voice and messaging for consistency. You can simplify that process with this free news release generator tool.
Social Media Campaign Ideas
Social media campaigns should be innovative and attention-grabbing to stand out in crowded social media feeds. These AI public relations prompts offer creative suggestions to help you achieve your campaign objectives.
- Develop a social media campaign for our brand awareness month. Prepare a detailed content calendar outlining each platform’s post schedules, content types, and key messaging.
- Compose tweets promoting our latest service offering with relevant hashtags. [paste details].
- Create engaging Instagram captions for our new product line. Keep them brief and actionable with call-to-action phrases. [paste details].
- Brainstorm hashtag challenge ideas on Instagram to encourage user-generated content related to our brand.
- Generate social media captions for a new blog post published on our website. [paste content/link].
- Write a LinkedIn post series highlighting our company’s recent milestones to enhance our professional reputation.
- Create a script for a promotional YouTube video announcing a limited-time discount or special offer on our products.
- Write a post sharing a link to our latest podcast episode or video interview. Entice our audience to listen/watch by adding a sneak peek of [key topics or guests featured in the episode].
- Write a Facebook post launching our new loyalty program and inviting customers to sign up.
- I’m a PR professional who needs help crafting compelling Facebook ad copy to promote our holiday collection. Would you be willing to help with that?
Pro tip: Repurposing content from your website or other existing resources can streamline your campaign strategy. Consider using a social media post generator to create tailored content for various platforms. It’ll maximize your content value while maintaining a coherent brand presence across all channels.
SEO Content Creation
Effective use of targeted keywords and phrases without overstuffing is key to improving search engine rankings. This section presents AI prompts to help you write SEO-optimized content that draws organic traffic.
- Write an SEO-optimized article about the benefits of [list products/services]. Structure the article with clear headings and subheadings to enhance readability.
- Create a list of SEO-friendly titles for our blog posts on industry trends about [subject].
- Generate meta descriptions for our new range of [specify product pages]. Mention key features, benefits, and unique selling points within the character limit.
- Suggest SEO-optimized meta descriptions for our homepage. You aim to attract clicks while clearly previewing what visitors can expect.
- What SEO-focused FAQ ideas can I address for our [list current offerings]?
- Write a case study highlighting our client’s success. Include specific metrics, data points, and testimonials to substantiate the results. [insert client’s background, challenges, and the solutions]
- Craft an SEO-focused buyer’s guide comparing [different product offerings].
- Draft an SEO-optimized landing page for our upcoming e-book/podcast to encourage downloads.
- List [number] relevant and trending YouTube tags for a video tutorial on [subject].
- Write a guest post for publication on [specify target websites]. Identify a relevant topic that resonates with their audience and offer valuable insights from our company’s perspective.
Pro tip: Incorporate meta tags, alt text for images, and other technical SEO elements into your PR content to make it more discoverable online. Here’s a handy meta-description generator to do that task for you in a few clicks.
Media Outreach Messages
Media outreach messages are for proposing story ideas, sharing news announcements, requesting coverage, and engaging with media professionals. To write newsworthy pitches, here are some AI public relations prompts to structure your content.
- Compose an email pitch to journalists for our recent study on [subject]. Ensure it’s well-written and professional, reflecting our credibility in the subject area.
- Create a series of follow-up emails to be sent at strategic intervals after the initial outreach. The goal is to maintain communication with journalists who have shown initial interest in covering the launch.
- Write a personalized invitation to [name influencer] for a collaboration. Personalize it by referencing [specify their previous work or interests] to show you’ve done your research
- Draft a personalized media pitch introducing our CEO for potential interview opportunities.
- Develop a media pitch inviting journalists to attend and cover our [upcoming press conference].
- Pretend you’re handling our media relations and write an email inviting reporters to a press tour of our manufacturing facility.
- Draft a media pitch offering expert commentary from our team for an upcoming news segment on [subject].
- Generate a Facebook event page announcement for our [upcoming press conference].
- Write a public media outreach announcing the company’s rebranding and new corporate identity.
- Write a personalized thank-you email to journalists who recently featured us in their articles.
Pro tip: If you don’t know which media publications to pitch, here’s a hack from award-winning comms strategist Brian Hart. He turned to AI for help by using the prompt below:
“PR pros – here’s another way to use generative AI. I’ve been struggling to get a client’s op-ed placed. So, I turned to AI for help. My prompt: “What publications would accept a submission like the following? [pasted the entire article]” It instantly gave me an excellent list!”
After getting your list, you can use a cold email generator to create a personalized email automatically.
Media Kit Materials
Media kits contain assets such as news releases, high-resolution images, company profiles, executive bios, fact sheets, and contact information. With these PR prompts, you can tailor them to specific audiences while remaining consistent with your message.
- Generate a backgrounder document for our company’s history. Provide a detailed account of our journey, including [founding details], [major developments], and [notable achievements].
- Write a biography for our CEO to include in our media kit. Highlight their [career milestones] and [industry expertise].
- Act as a PR advisor and create a fact sheet for our [insert latest sustainability initiatives].
- Compose product catalog descriptions for our [list of full offerings]. Ensure consistent formatting and presentation across all catalog entries.
- Write a style guide outlining our company’s preferred writing style, tone, and formatting guidelines.
- What are some glossary terms related to our industry? Please compile a list to help journalists and stakeholders become familiar with the jargon.
- Craft an infographic summarizing key information about our company. Use this info: [paste the company’s mission, values, history, achievements, and unique selling points].
- Develop a media fact-checking guide to ensure accuracy in reporting about our company. Specify [trademark usage/proper capitalization] of our brand name.
- Write a detailed employee training manual covering company policies, procedures, and best practices.
- Prepare a branded PowerPoint presentation template for our media briefings. The format should include text for the title slides, agenda slides, content slides, and contact information.
Pro tip: Stick to one prompt per task to keep things simple for your AI tool.
AI Public Relations Prompts In Play
These 50 examples are only the tip of the iceberg when leveraging AI for public relations. AI has great potential, so continuous learning is essential to create more targeted, personalized PR content.
Invest time learning about AI as you implement these public relations prompts. Experiment with different AI-powered tools and keep practicing the strategies above. The more you do so, the better you’ll harness its full potential.
