By Andy Preisler
C.H.A.O.S is a strategy you can use to overcome almost any business problem. No, not the messy kind. The acronym kind.
What does C.H.A.O.S. stand for, you ask?
It is:
- Communicate
- Help
- Attract
- Observe/Outfox
- Share
In this post, we will discuss using strategy to create, or to fix a content marketing strategy, using this method.
You will learn how each principle works and how each action step will help you to truly create a strategy that will help you to increase your customer base, increase brand recognition, and create more meaningful interaction with your followers.
Communicate
Strengthen your content marketing strategy by communicating with the people who can provide the information that you need. Ask your customers to provide feedback through polls, comments, and questionnaires.
This is easy to do.
You can use tools, such as Survey Monkey, to create polls and surveys and then post them to your social media accounts.
Talk to your sales and customer service staff and your sales team. They have a direct line to customers and potential customers.
Use this information to adjust and to add to your content marketing strategy.
Help
Provide help to your customers and others by giving them the benefit of your expertise through helpful content.
For example, rather than produce YouTube videos that promote and sell, create videos that teach and provide information.
You’ll increase your audience and strengthen your reputation as an expert in your industry.
This strategy benefits you when one of your followers does want to make a purchase. Many find this to be more effective than direct marketing efforts.
Attract
Get more potential customers to visit your website and follow you on social media by creating and curating content to attract them.
Accomplish this by developing an understanding of your ideal customer persona.
Learn what they care about, what motivates them, and what entertains them.
Then, provide them with content that reflects that.
Observe/Outfox
Know what your competitors are doing.
- What content are they creating and sharing? Is it working for them?
- Which social media platforms are they using to engage their audience. Should you be there also?
- How are your marketing efforts making your company appear to be different or better?
- Is there a target customer group that your competition is ignoring that you can woo?
Share
Now that you have created content that attracts more visitors to your website, blog, and social media pages, take advantage of that by sharing and encouraging others to do the same.
Here are a few things you can do to maximize sharing:
- Place share buttons in a prominent place
- Share content more than once
- Schedule multiple tweets to be released when you publish new content
- Link to previous relevant content in new blog posts
- Share and comment on other people’s content to encourage reciprocation
- Encourage commenting and sharing and respond to the comments that you do receive
Apply CHAOS to Content Marketing
Once you apply the principles of CHAOS, you will have covered all of the important aspects of your content marketing strategy.
The next steps for you take are to monitor your web traffic and conversions, and to make any adjustments and improvements that are necessary.
Before long, you will begin to see your efforts pay off.
