By Lindsay Bell
The holidays are over, and we’ve all had a chance to settle back into work for a bit.
It’s mighty cold in most regions out there (Hellooo? Snow in Las Vegas!?), so don’t bother going out for lunch today.
Instead, stay comfy cozy at your desk, and join us for our first author Q&A of 2015.
Today at noon EST, you’ll meet Jeremy Miller, author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand.
Jeremy is an accomplished brand strategist, marketer, and public speaker—and he’s Canadian!! WOOHOO!
He personally understands the power of branding, having helped rescue his family’s business during the recent economic crisis through rebranding initiatives.
That experience inspired him to write this book, and he spent more than a year interviewing heads of successful companies across North America, finding out what made their branding stick.
But we’re not talking about Starbucks or Coke. Jeremy’s focus is small- to medium-sized businesses—and he now works with them to help improve their success through the tenets of Sticky Branding.
What You Will Learn
Jeremy has drawn a clear, easy-to-follow map to guide you from point A to point Zed (go Canada!) in your branding strategies.
As he says, if you make your company’s branding ‘”sticky,” then your business will “stand out like an orange tree in an evergreen forest.”
Jeremy’s 12.5 principals of Sticky Branding with help your organization:
- Attract more customers
- Sell more, faster
- Inspire employee engagement
- Become immune to the competition
- Earn higher profits
So, get your questions ready, and limber up those typing fingers.
If you’ve attended one of our author Q&As in the past, you know they are a fast paced romp!
Today’s Author Q&A with Jeremy Miller
At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Jeremy will be here to answer any and all of your questions.
In order to participate, all you have to do is:
- Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
- Set a reminder for noon ET today.
- Order Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand so you can support Jeremy and get your learn on.
- Create a list of questions.
- Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Jeremy will see it and reply to you. You can even join the conversation around questions others are asking, if you like.
We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.
Win a Copy
Those of you who participate in today’s author Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered into a random draw for a free copy of the book.
Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the draw. Otherwise we won’t know you were here.
Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the draw open until midnight PT so you still have time to get in your questions.
Former Guests and Who’s Next
For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve McKee, Neal Schaffer, Ed Zitron, Ann Handley, Tim Frick, Tom Martin, Paul Roetzer, and Diana Kander.
And following are the dates for the next few months, so mark your calendars!
Same bat time, same bat channel.
- February 18—Hessie Jones, Marketing as You Know it is Dead
- March 19—Maddie Grant, When Millennials Take Over
- April 15—Ryan Hanley, Content Warfare
Disclosure: We have been working with Jeremy on the launch of his book—which sold out on day one—but we had this Q&A scheduled before he hired us. Put that in your pipe and smoke it!