By Lindsay Bell
It’s already mid-November, which means we’re this much closer to Christmas.
It’s just painful to think about, really.
But one great thing about this time of year (other than Thanksgiving, of course!) is people and organizations really jumpstart their planning.
We’ve spent all month so far talking about planning, and had a fantastic and funny webinar last week about strategic planning and PR.
If you missed it, be sure and download it.
And today’s author Q&A is right on trend!
The Marketing Performance Blueprint
Today at noon ET, we’re excited to welcome Paul Roetzer, author of The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success.
Paul is the founder and CEO of inbound marketing agency PR 20/20, and a bit of a rabble-rouser, turning his back on the traditional marketing agency model and starting his own company in 2005, at the ripe old age of 27.
It’s perhaps a bit ironic then, that this young whippersnapper should write a book about how the insane pace of change within the marketing and communications industry is leaving tremendous gaps.
And he’s bang on point. Gaps in talent, technology, and strategy are leaving many professionals under-prepared and under-performing.
This is a real problem for organizations large and small.
What You Will Learn
The Marketing Performance Blueprint will help you discover how to:
- Drive digital marketing transformation within your organization
- Recruit, train, and retain a modern marketing team
- Propel growth through digital-savvy marketing agency partners
- Adapt more quickly to marketing technology advancements
- Turn marketing data into intelligence, and intelligence into action
- And so much more…
If you’re interested in learning how to build performance-driven organizations that exceed ROI expectations and outpace the competition—and let’s face it, who isn’t?—then be sure to join us today at noon EST for the live Q&A with Paul Roetzer.
He’ll answer any and all of your questions.
Such as, why loyalty is so important to him. How to match dollars spent to bottom line results. Whether this new, tech-based marketing of today just a young person’s game. And, how is it even possible to be married to your high school sweetheart?
Today’s Author Q&A with Paul Roetzer
At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Paul will be here to answer any and all of your questions.
In order to participate, all you have to do is:
- Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
- Set a reminder for noon ET today.
- Order The Marketing Performance Blueprint so you can support Paul and get your learn on.
- Create a list of questions.
- Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Tom will see it and reply to you. You can even join the conversation around questions others are asking, if you like.
We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.
Win a Copy
Those of you who participate in today’s author Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered into a random drawing for a free copy of the book.
Don’t forget—you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.
Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.
Former Guests and Who’s Next
For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve McKee, Neal Schaffer, Ed Zitron, Ann Handley, Tim Frick, and Tom Martin.
And following are the dates for the next few months, so mark your calendars!
Same bat time, same bat channel.
- December 17 – Diana Kander, with All in Startup
- January 21 – Jeremy Miller, with Sticky Branding
- February 18 – Hessie Jones, with Marketing as You Know it is Dead