Today’s post is written by Linda Olatunde.

Most nonprofits stick to some of the tried and true fundraising events to support their organization, raise money, build supporters, and gain wider recognition throughout the community. These events are the annual 5K run and the banquet dinner.

As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in all of the traditional ways.

We get them the local media coverage and we increase awareness for their organization with new audiences and past supporters.

For the most part, we honor the request of our nonprofit clients by effectively getting their message and event to the masses and surpassing last year’s outreach numbers.

We have done our jobs successfully, more money has been raised, see you next year! (more…)