This guest post is by Adam Boatsman.
I should preface this blog post by telling you I’m an accountant.
I know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure.
Measurement is an ongoing topic at Spin Sucks; one that Gini Dietrich and the team of guest bloggers discuss at length.
Which is great! They know marketing. I know accounting.
Together we can help you on your quest for the Holy Grail: The ROI.