When we started Spin Sucks nearly six years ago (go ahead and look at the very first post; it’s TERRIBLE), we thought we were pretty darn clever.
Not only was the spinsucks.com URL available, but we had a fun little acronym: FADS – the Fight Against Destructive Spin.
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me.
Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image.
It. Was. A. Disaster. (more…)