I get asked all the time what I think is the future of PR. In fact, I’m keynoting the Ragan Conference on the very topic in Chicago on May 1.
Clearly it’s hard to shake my Magic 8 ball and predict a future, but because the industry remained the same for more than 50 years, it is pretty easy to look and see what we’re not doing right in order to stay ahead.
I’ve said this before and I’ll say it again: PR professionals (and agencies) must adapt, change, and keep up with the times. What we do is no longer about media relations. So why do we insist that’s what we do? (more…)