Today’s guest post is by Jessica Malnik.
I’m just going to say it.
Online forums are the forgotten medium.
During the past few years, brands have become enamoured by sexier social media platforms, such as Facebook, Twitter, Pinterest, and Instagram.
These channels have a massive reach, and because of that there is a perception everyone is active on them.
Often times, companies get so busy optimizing and creating content for these external social media channels they overlook the tremendous potential of forums. (more…)