Guest post by Sima Dahl, president of Parlay Communications.
I’m passionate about personal branding and social networking. As a blog topic, it gets a lot of digital ink. So why is it that so many of the business professionals still know so little about it?
Networking is an essential skill for everyone, but if you’re in sales or own a business-to-business company, it is critical. Remember the golden rule of networking: People buy from and make referrals for people they know, like, and trust. So how can we use personal branding and social networking to encourage sales and referrals? (more…)