I woke up this morning to a flurry of emails about KitchenAid.
Apparently, whomever runs their Twitter account made the fatal mistake others before have done.
Brands such as Chrysler, Kenneth Cole, and CelebBoutique have all made the mistake of tweeting something offensive from the business account, when it clearly was meant for the person’s personal account.
It should be old news by now. The stray tweet, the deletion of said tweet, the apology, and the wildfire spread of people retweeting and making fun of the brand.
And yet…
Mashable ran a play-by-play of what happened with KitchenAid last night. (more…)