By Gini Dietrich

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations.

Integrated marketing communications isn’t new. In the late 90s and early 00s, lots of organizations were finding ways to break down internal silos and inspire departments to work together. Dell asked WPP to consolidate all of its agencies under one roof and you saw traditional ad agencies bringing in PR, PR agencies bringing in graphic designers, and web firms finding ways to work with PR and advertising. (more…)