Today’s guest post is written by Brad Marley.
You can’t tell a great story without great characters.
Charles Dickens knew it.
Stephen King knows it.
Heck, even the dude who wrote “A Million Little Pieces” beefed up his life story to make himself more interesting to his readers.
While the premise of a story might be the impetus to take a book off the shelf, it is the characters that keep you turning pages.
And this idea of having a strong cast of characters is just as important in PR, an industry that is quickly being transformed from a group of news release-pushers into one of storytellers. (more…)