Today’s guest post is written by Dominick Frasso.
Every company knows they need to devote some of their advertising resources to the web.
The question isn’t whether or not you need to be using it, it’s “how?”
The fact is, you can spend a lot of money on techniques that produce little to nothing in the way of results. Moreover, what works for one business won’t necessarily work for another.
If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. (more…)