I love editorial calendars.

They help you plan better and outline exactly what needs to be completed.

They are my lifeline.

These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish.

I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for Tracky, a few weeks ago about how to create a smarter editorial calendar.

I was intrigued because I was building a social media content calendar for a client and I could test it out with Arment Dietrich.

Now I know Tracky has been around for a while, but I never gave it a chance.

So I sat down and completely geeked out.

It’s a great collaborative tool AND it’s free. You can create Google Docs within Tracky and it becomes an attachment everyone assigned to a “track” can access.

You can assign topics to certain team members to create the content, add deadlines, and edit in real-time. You can include images, videos, or other supplementary content. And you can have discussions within Tracky. (more…)