Today’s guest is post is written by Eric Koester.

When Gini Dietrich made her 2012 predictions, she (correctly) included integration of disciplines and social commerce.

But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore.

The question is: How can a small business owner actually cut through all the noise and reach today’s “always on, always connected” customer?

At Zaarly, we’ve interviewed hundreds of small business owners. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke.  (more…)