By Kristen Matthews

Wow, I love life lessons.

And I love to share my life lessons, so here goes…

I talk to brands and agencies about their outreach process on a daily basis.

This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros.

This is what we’d call a one-sided perspective.

This became really apparent when I wrote a post for Ragan’s PR Daily, and discussed the value of the mid-level blogger.

I made a “not thought out” remark, that a mid-level blogger’s mentions are often free.

Whoopsies! This opened a can of criticism from bloggers. Something I wasn’t prepared to address. (more…)