It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait!

I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW.

Admittedly, I am an analytics nerd. I love numbers. I’m all about setting up goals in Google analytics and using the data in there to give me the information I need to make intelligent decisions about the programs we create for clients.

But even I learned a thing or two from watching Tim do his magic.

The reason it’s so good? He walks you through how to do things, step-by-step, so you can follow along while you have your Google analytics page open. (more…)