By Holly Powell
A lot has changed since online marketing first started; in fact, can you even remember a time when you thought stuffing meta-data full of keywords was a good idea?
Once upon a time, if you spent time building links you’d see results quickly, and minimal effort could increase your ranking on Google.
But if you’re in marketing now, you probably know how hard it is just to get a single link these days. Today, you need to earn links rather than build them.
Google and search has changed. You might think Penguin 2.0 was the tipping point, but Google has been trying to diminish, if not destroy, the value of paid-for or spammy links for a very long time.
Google is even starting to classify some guest posts as bad links, as some are potentially ‘unnatural.’
So what is a marketer to do?