Today’s guest post is written by Adria Saracino.

YouTube has more than 800 million unique viewers every month.

And more than 500 years of YouTube videos are watched every day on Facebook.

This is evidence enough video is incredibly popular, and not only for social purposes.

With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer popularity of video consumption demonstrated by these statistics.

If you’re in marketing and you aren’t producing videos, you might want to consider doing so.

But what if your executive team isn’t convinced video marketing is the way to go? (more…)