Guest post by Kris Schindler, managing partner of Start-Thinking.

Our office is open 47 hours a week. During that time, our team members come and go, adhering to a variety of schedules, some full time and some part time. But each of us works 24 hours a day. I insist on it, and if you can’t or don’t want to, there’s not a place for you on our team.

As harsh as that sounds, consider this: The average consumer is exposed to thousands of marketing communications messages every day. The exposure is generated not only by the obvious channels like mainstream media and the online marketplace that expands almost exponentially every day, but also through music, art, film, and television, through overheard conversations, on posters and yard signs, and in hotel room bathrooms. Messages are everywhere; we can’t turn them off. (more…)