Today’s guest post is by Geoff Livingston

Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness.

For a variety of time and legal reasons, we were not able to put a name and a story behind some of these beautiful photos of children who benefit from the Hunger to Hope effort.

We’ve all been there, and I’m not complaining.

Every seasoned marketer faces campaigns that don’t achieve text book ideals.

It’s still a powerful story. Fundraising to help children today, on World Food Day, is a great honor. (more…)