Today’s guest post is written by Rusty Speidel.
Businesses today are under a great deal of pressure to create more efficient sales engines, especially online.
With all the competition and noise in the space, it isn’t easy to differentiate .
Sales reps must make their funnel of prospects perform better with less, while the gaps between product features are constantly shrinking and prices are cut as much as they can be.
So what’s a marketer to do? (more…)