Today’s guest post is written by Molli Megasko.
The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral.
If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here.
I wanted to write this post not to talk about how great it is that a 30-minute YouTube video has had something like 75 million views in just one week but rather, how it achieved that number and what went wrong. (more…)