Today’s guest post is by Leah Bell.

Planning your marketing strategy for 2013?

In most cases, it is more costly to acquire new customers than to keep the business you already have.

This can be especially true if your customer-base is made up of college students due to their high lifetime value.

If your customers are multi-generational, I challenge you to make your youngest consumers your priority next year. Even if they don’t have significant spending power today, they soon will.

In fact, at about 88 million strong, Millennials have a purchasing power estimated at $170 million, and by 2017 they will have more spending power than any other generation that has come before them.

Here are some tips to make college students obsessed with your brand at a young age, and be more likely to stick with you for the years to come. (more…)