Martin Waxman, Joe Thornley, and I are finally getting our chemistry down (it only took something like 12 weeks) and we’re having a blast recording InsidePR! Well, I’m having a blast because I get to make fun of Joe’s slight accent (aboot instead of about) and Martin’s “step forward” when he delivers a punch line. They might not appreciate it, but you are sure to enjoy it!

On today’s episode, we received a question from Jody Koehler, a PR pro and agency owner in the Netherlands, who asks whether or not you need to really understand PR 1.0 before you can consult on PR 2.0.

You can listen to the episode and our debate by clicking here. Be sure to listen to episode 2.14 for July 28, 2010.

What we didn’t discuss on the podcast, but what I’ve been thinking about since we recorded (we always record on Monday nights), is this is becoming the age old question about whether or not you let interns run your social media program. (more…)