It’s the first Friday of the month and that means it’s time for a book review!

Let me start out by saying, I receive a ton of books in the mail. Most of them are unsolicited and arrive without a note or a signature inside or any reason to compel me to read it.

Before Brand Against the Machine was published, I knew of John Morgan very peripherally so I wouldn’t have known about his book unless it’d been recommended to me by a friend.

But he did two things really well. He sent me a signed copy of his book. It is written specifically to me and you can tell he did his homework.

I love that.

Then he sent me a personal note (handwritten, none-the-less) about why he thought Spin Sucks readers would benefit from knowing about his book.

Score two points for John. (more…)