I met Kate Finley at a PRSA event a couple of weeks ago.

She immediately struck me as one of our industry’s up-and-comers because she: A) Wasn’t afraid to introduce herself to me and tell me something we had in common (cycling); B) Follow me on the social networks and make sure she stayed top-of-mind with me; C) Took what we talked about that evening and immediately applied some tips; and D) Writes an awesome blog about food and fitness.

Speaking of her blog, 30 days ago, she undertook a challenge to live by a Paleo diet for 30 days. You can see the results here, but a sneak peak is she lost 10 pounds and two dress sizes. (more…)