Today’s guest post is written by Leah Nurik. 

Integrated marketing is the ‘buzz’ phrase of the moment in our industry.

Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene.

These professionals were the first to embrace email and email marketing. They were early adopters of Twitter and Facebook, and now, Pinterest, Instagram, and YouTube, yet maintain a keen understanding of the power of the well-timed phone call.

But in order to be successful as an integrated marketing professional, you need more than just agility and willingness to embrace new tools. You must also… (more…)