This session was fun because it was all Q&A, but you could only get your questions answered by using a certain Twitter hashtag.  This sucked for me because the WiFi at the conference is terrible and I wanted to save my phone battery for my walk home (I live in NYC and it looks different at night. Trust me, you’d save your phone battery too).

BUT… I ended up using my phone to post a hashtag tweet.  I admit it, I wanted to see my face on the screen – I carry mace so I’m OK.

Overall, some of the questions/answers were somewhat beneficial.

Question from audience: If you have a client that won’t share their tracking information with you, what would you do to prove your ROI?

Answer from panel: Fire the client.  In this industry and this day and age if you’re working on SEO, you don’t want to get yourself into a situation where you can’t win.  Work on the value upfront and develop benchmarks together. (more…)