It’s been a while since we’ve had a PR gone bad case study to review.
And, granted, this did not happen in North America.
Yet here we are again.
I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it.
Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs.
So here’s the story… (more…)