Today’s guest post is by Ken Jacobs. 

In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months.

These were based on a panel in which I participated last year on “The Future Of PR Firms” at the North American meeting of global PR network IPREX, along with Steve Barrett, the managing editor of PR Week.

Today I’ll share my remaining six points, and hope they get you thinking as you plunge into 2013.

Create a Superior Workplace Environment: Two things are occurring that I believe will drive the need for you to create a superior workplace. (more…)