You have to love a keynote speaker who shows up in a button down and jeans. I wish I had the cajones to do that! Avinash Kaushik, author, speaker, analytics evangelist, and Google pro, began his speech by talking about his blog Occam’s Razor by saying, “It brainwashes you into thinking like I do.”
If you don’t know Avinash, he is the author of “Web Analytics: An Hour A Day” and “Web Analytics 2.0”. He has a great sense of humor, which comes through when he talks about his books. He relays that Wiley & Sons approached him about writing a book about his blog. He said he couldn’t understand why anyone would pay for content that is already free on the blog. But, he learned after his first book was translated into several languages, “People like paying for free things all around the world!”