Today’s guest post is by Shanna Mallon.
Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier.
Should you have one? Would it make sense for you?
More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social media campaigns.
Why do they do this?
To help answer those questions, here’s a look at the pros and cons of using a content schedule.
We’ll start with the benefits! (more…)