Today’s guest post is by Julia Wall-Clarke.
Yesterday, I introduced you to media operations, specifically as it relates to the sporting world (I just wrapped up the London Summer Games).
When I first started working in media operations, I quickly found major differences from PR.
It is a selling environment where you are constantly trying to identify opportunities and devise story angles in order to generate publicity.
Media operations is in many ways the opposite: Reactive and much more service-based, though both rely on excellent media relations skills.
At first I found it strange not to be concerned with the messaging aspects, but that is the PR department’s job and not my primary concern in these positions. (more…)