Today’s guest post is by Kary Delaria.

A few weeks ago I watched “Airplay: The Rise and Fall of Rock Radio.”

The documentary on the history of rock radio was told from the perspective of radio deejays – the community managers of the airwaves.

The best deejays of their time had such a clear understanding of their content and their community and were able to select the precise playlists to elicit emotion and build a lasting connection not only between deejay and listener, but among the listeners themselves.

Curated content, combined with the deejay’s authentic personality and original content, built communities of listeners.

One deejay describes what it was like to play the Beatles on the radio for the first time and having the phone lines light up – instant feedback from his community. (more…)